The new Arlanda Express has since its launch received numerous nominations and a Reddot Design Award for its design creating the ultimate travel experience and welcoming its travelers taking 20 minute journey between Stockholm and Arlanda.
Idesign was responsible for interior and exterior design, which not only covered aspects of design but also strategy, conceptualization and finalization. The development went from creating design with sketches and CAD tools to creating full scale models in our workshop to test and fully understand the different needs of the travelers. The vision was to create a welcoming and user friendly interior – 20 minutes of a first impression that lasts. The design was developed in close cooperation with A-train, from board members to staff representatives.